Calculate profit, Etsy fees, VAT and ad returns accurately.
A practical, numbers-based guide to calculating each product’s true cost and profit margin, setting prices from a target margin, with physical and digital examples and the mistakes that cost sellers their profit.
Read articleTwo similar concepts that many sellers confuse, and that confusion can quietly reduce your profit. Here is the explanation with examples.
Read articleA practical breakdown of every Etsy fee with worked examples for a printable digital product at different prices, and how bundles and smart pricing raise your net profit.
Read articleA high ROAS doesn’t always mean profit. Learn to calculate break-even ROAS and the maximum cost per order with numerical examples, and when to scale or stop a campaign.
Read articleWhen does your store start making a profit? Learn what the break-even point is and how to calculate it with simple examples.
Read articleA practical guide to adding and removing VAT from prices with worked examples, calculating margins and invoices correctly, and the common mistakes store owners make.
Read articleDiscounts attract customers but can eat your profit fast. Calculated examples show the impact of each discount, plus 7 strategies that grow sales and protect your margin.
Read articleYour product description is the salesperson that speaks for you. 8 practical rules with a complete example for a printable coloring book, a ready template and a weak vs persuasive comparison.
Read articleThe title is the first thing a buyer sees and what search algorithms read most closely. Learn a practical formula for titles that get clicks.
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