You spend hours photographing products or designing posts, then find them on another account with no credit. A watermark doesn’t make copying impossible, but it makes it harder — and brings people back to you when your image spreads.
Text or logo?
- Text watermark: your handle or website, like
@yourstore. Quick and clear. - Logo: more professional and builds brand recognition. Use a transparent PNG.
Where to place it?
| Position | Pros | Cons |
|---|---|---|
| Corner | Unobtrusive | Easy to crop out |
| Over part of the main subject | Hard to remove | Slightly affects aesthetics |
| Tiled across the whole image | Very strong protection | Distracting; previews only |
For public social posts, a mark near the product at medium opacity is enough. For previews before payment — photos or designs — use a tiled pattern.
Opacity and size
- 30–60% opacity keeps it readable without overpowering the image.
- Make it roughly 15–25% of the image width for regular posts.
- Choose a color that contrasts with the background, or add a subtle shadow to white text.
Step by step
- Open the Watermark Image tool and add one or more images.
- Type your text or upload your logo.
- Adjust position, size, opacity and rotation.
- Apply the same settings to all images and download them at once.
Tips
- Always keep the original, unmarked version.
- Prepare a transparent logo once using Remove Background.
- Resize and compress before watermarking so the mark’s relative size stays consistent.
- For documents rather than images, use Watermark PDF.
Bottom line
A good watermark protects your work and markets it at the same time. Keep it visible but not annoying, place it where it’s hard to crop, and use a consistent style across all your images.
